Personal branding

BRANDING YOURSELF AND YOUR BUSINESS

I work with people focussed businesses who are passionate about what they do. I specialise in personal branding portraits and lifestyle photography that will help you make a real and authentic connection with your audience.

Personal brand portrait of a singer in a cafe

Personal Branding Portraits. Why?

Developing an authentic connection with your audience is the most important thing to be considered when reviewing your branding.

Authenticity comes from images that tell the story of you to your audience in a way they can identify with. Portraits do this fantastically well.

Trust in your brand is conveyed when those authentic, story-telling portraits are high quality and professionally presented. You can get authenticity with a mobile phone selfie but authenticity and trust is built with professional portraits.

Developing a great personal brand doesn’t happen overnight but the effort is generously rewarded with more trust, more exposure and greater loyalty from your audience.

What Is A Personal Brand Portrait?

Personal brand portraits are images of you which communicate your story and your brand to your clients. People buy from people and offering them an insight into who you are will add authenticity to your brand message.

Why should you invest in a personal brand portrait?

If you are your business or your business trades in part on you as a person it makes sense it should be your face which clients associate with the business? Even with more than one person in the business, personal brand portraits allow clients to see the human side of the business and encourages them in the choice they have made to trade with you.

By investing in a personal brand portrait session you will gain a unique set of images which you can use across your social media and marketing channels. These images will give you a competitive advantage. If your client identifies with you as a person, no-one else can replace you as their preferred choice because there is no-one else that can be you.

What’s the difference between a brand portrait shoot and a headshot?

Quite simply the personal brand portrait offers an extra layer of authenticity and trust to your brand and your business.

A headshot portrait is suitable for LinkedIn and social media profile pictures but it lacks the focus on personality and story that personal brand portraits offer.

Review of your existing personal brand.

I’ll send you a form to fill in that will help me understand where you are with your personal branding and what you want to achieve.

I will go through your answers and write a report on what my recommendations are for creating, improving or augmenting your personal brand.

Consultation to develop ideas for your personal brand portraits.

We’ll get together in person or via video call and, using the report, we will evaluate your current personal brand content and plan for the upcoming session

This consultation includes:

building a moodboard to develop a ‘look and feel’ that will connect with your audience.

Identifying ideal locations to create portraits and/or lifestyle images

Plan to create images that suit the specific channels you use to reach your audience.

Portrait session

This is where the real fun starts! We’ll spend our time creating the perfect portraits and lifestyle images for your personal brand goals.

The session will be relaxed and enjoyable. It’s important to me that you are comfortable and feel like yourself during this session so I don’t limit the time we spend creating these portraits. It’s more important we get the perfect shots than battle against a stopwatch.

Deliver the portraits

I’ll upload your proofs to your online gallery. From here you can select the images that you want from the session.

I’ll apply my processing and finishing to your selected images and you will be able to download them from your online gallery.

If you want some revisions or extra edits, no problem. One set of revisions is included for free.

What I offer

01.

Brand review
Consultation
Portrait session (on location)

20 finished images

£400

02.

Brand review
Consultation
Portrait session (on location)
Lifestyle session

40 finished images

£800

03.

Brand review
Consultation
Portrait session (on location)
Studio session
Lifestyle session

60 finished images

£1200